K33 AB, a number one digital asset brokerage and analysis agency, introduced at the moment the launch of a SEK 85 million direct share challenge to fund the acquisition of Bitcoin. The corporate goals to construct Bitcoin as a core asset on its steadiness sheet, focusing on the buildup of as much as 1,000 BTC as a strategic reserve.
The share challenge, priced at SEK 0.1036 per share, is absolutely backed by present shareholders and new traders. Proceeds from the increase can be used completely to accumulate BTC, supporting K33’s accumulation technique revealed in Could. By buying BTC, the corporate goals to strengthen its steadiness sheet, enhance brokerage margins, launch new merchandise, and entice extra traders.
“This increase marks a serious milestone in the direction of our preliminary purpose of buying 1000 BTC earlier than scaling additional,” commented the CEO of the Firm Torbjørn Bull Jenssen. “We strongly consider that Bitcoin represents the way forward for international finance and are positioning K33 to profit maximally from this. A robust steadiness sheet constructed on Bitcoin allows us to considerably enhance our brokerage operation whereas sustaining full publicity to Bitcoin’s upside potential.”
As a part of the technique, K33 just lately accomplished its first Bitcoin acquisition, buying 10 BTC for about SEK 10 million on June 3. This transaction is the preliminary deployment of capital from the SEK 60 million funding dedication introduced earlier this yr to assist the corporate’s BTC treasury.
“We anticipate Bitcoin to be the best-performing asset within the coming years and can construct our steadiness sheet in Bitcoin shifting ahead,” said Jenssen. “This may give K33 direct publicity to the Bitcoin worth and assist unlock highly effective synergies with our brokerage operation. Our ambition is to construct a steadiness of not less than 1000 BTC over time after which scale from there.”
Throughout its Q1 2025 Report and Strategic Outlook presentation, K33 underscored the accelerating institutional adoption of Bitcoin, referencing the speedy development of the US Bitcoin ETFs, which attracted extra capital in its first yr than gold ETFs had up to now 20 years.
“For K33, Bitcoin just isn’t solely a high-conviction asset — it’s additionally a strategic enabler,” Jenssen mentioned. “With a large BTC reserve, we can strengthen our monetary place whereas unlocking new income streams, product capabilities, and partnerships.”
