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eToro survey: 85% of UAE retail investors back local stocksI

18 August 2025
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UAE retail buyers are more and more targeted on homegrown markets, with 85% presently invested in UAE-listed shares

Confidence runs excessive within the UAE’s economic system, with over 90% assured within the UAE economic system and efficiency of UAE-listed firms respectively
Nonetheless, 90% anticipate commerce tensions to considerably impression their portfolios within the subsequent six months, resulting in extra investments in native equities and commodities

Dubai, United Arab Emirates – August 19, 2025: A whopping 85% of UAE-based retail buyers are presently invested in native shares, and lots of are shopping for much more in response to international commerce tensions, primarily based on the newest version of the UAE Retail Investor Beat by buying and selling and investing platform eToro. 

Robust perception within the UAE economic system and markets

The examine, which surveyed 1,000 retail buyers throughout the United Arab Emirates, revealed that UAE-based buyers are sturdy supporters of their native market. 85% are presently invested in domestically listed equities, with 39% of respondents holding Abu Dhabi shares, 28% holding Dubai shares, and 18% holding each. 

These investments mirror their confidence within the UAE economic system. 63% of buyers acknowledged they’re “very assured” in its present efficiency, and an additional 29% indicated they’re “considerably assured”. On the subject of the long-term efficiency of domestically listed shares, 59% expressed that they’re “very assured”, with an additional 32% who’re “considerably assured”. 

Trying forward, 48% of buyers forecast important features within the UAE inventory market over the subsequent 12 months, whereas 34% anticipate regular progress. This conviction can also be evident in buyers’ long-term expectations. 58% imagine that the Center East will ship probably the most substantial returns over the subsequent 5 years, adopted intently by the U.S. (50%). 

When requested which UAE sectors evoke probably the most optimism for investments over the subsequent 12 months, actual property topped the checklist at 55%, adopted by know-how (48%), monetary companies (37%), and power (37%).

Commenting on the findings, George Naddaf, Managing Director at eToro MENA, shared: “The DFM and ADX are among the many best-performing inventory exchanges on the earth this 12 months, outperforming the S&P 500 by a substantial margin. In opposition to this backdrop, our analysis confirms that investor confidence within the UAE market stays sturdy, supported by resilient efficiency throughout native indices, stable macroeconomic indicators, and sustained earnings throughout key sectors. Buyers are favouring actual property, know-how, monetary companies, and power, as these sectors proceed to profit from government-backed initiatives. The truth that 85% are already invested in UAE equities displays a transparent desire for native alternatives within the present surroundings.”

World tensions drive house bias and commodity curiosity

Regardless of sturdy confidence of their native market, geopolitical threat is firmly on the minds of buyers: 90% say tariffs and commerce wars will considerably impression their portfolios within the subsequent six months, and 89% have already adjusted or plan to regulate their investments in response. 

Whereas the commonest approach buyers are adjusting their portfolios in response to commerce tensions is by growing publicity to UAE equities (53%), a detailed second is growing allocations to commodities (51%). This corresponds with respondents selecting gold or valuable metals as probably the most resilient kind of asset in a unstable commerce surroundings (49%). Crypto (45%) was the second-most fashionable possibility, and it’s already probably the most held asset class amongst UAE buyers presently with 54% invested.

George Naddaf added: “With 90% of buyers anticipating an impression from tariffs and commerce wars, and 89% adjusting their portfolios accordingly, UAE buyers present a powerful degree of adaptability. Moreover native shares, many are reallocating in the direction of commodities corresponding to gold and oil, that are considered as dependable hedges towards exterior volatility. This implies a disciplined, dual-track method: reinforcing publicity to home markets which might be shielded from the impression of tariffs, whereas managing threat by defensive asset courses.”

Uncertainty isn’t deterring buyers from persevering with to hunt alternatives available in the market. 65% of UAE retail buyers have already elevated contributions to their funding portfolios over the earlier months, and 76% anticipate to extend contributions over the subsequent three months.

-ENDS-

 

Notes to Editor:

The survey, commissioned by the buying and selling and investing platform eToro, sampled 1,000 retail buyers residing within the UAE. The survey was carried out from July 10, 2025 – July 21, 2025 and carried out by analysis firm Appinio. Retail buyers have been outlined as self-directed or suggested and needed to maintain at the very least one funding product together with shares, bonds, funds, funding or equal. They didn’t should be eToro customers.

 

Media Contacts:

etoro@golin-mena.com

 

About eToro:

eToro is a buying and selling and investing platform that empowers you to take a position, share and be taught. We have been based in 2007 with the imaginative and prescient of a world the place everybody can commerce and spend money on a easy and clear approach. At the moment we’ve got 40 million registered customers from 75 nations. We imagine there’s energy in shared data and that we will turn into extra profitable by investing collectively. So we’ve created a collaborative funding group designed to give you the instruments it’s good to develop your data and wealth. On eToro, you may maintain a variety of conventional and modern property and select the way you make investments: commerce straight, spend money on a portfolio, or copy different buyers. You possibly can go to our media centre right here for our newest information.

 

Disclaimers:

eToro is a multi-asset funding platform. The worth of your investments might go up or down. Your capital is in danger.

 

eToro is a bunch of firms which might be authorised and controlled of their respective jurisdictions. The regulatory authorities overseeing eToro embody:

The Monetary Conduct Authority (FCA) within the UK

The Cyprus Securities and Trade Fee (CySEC) in Cyprus

The Australian Securities and Investments Fee (ASIC) in Australia

The Monetary Companies Authority (FSA) within the Seychelles

The Monetary Companies Regulatory Authority (FSRA) of the Abu Dhabi World Market (ADGM) within the UAE

The Financial Authority of Singapore (MAS) in Singapore 

 

This communication is for data and schooling functions solely and shouldn’t be taken as funding recommendation, a private advice, or a suggestion of, or solicitation to purchase or promote, any monetary devices. This materials has been ready with out taking into consideration any explicit recipient’s funding goals or monetary state of affairs, and has not been ready in accordance with the authorized and regulatory necessities to advertise impartial analysis. Any references to previous or future efficiency of a monetary instrument, index or a packaged funding product aren’t, and shouldn’t be taken as, a dependable indicator of future outcomes. eToro makes no illustration and assumes no legal responsibility as to the accuracy or completeness of the content material of this publication.

 

Regulation and License numbers

 

Center East

eToro (ME) Restricted, is licensed and controlled by the Abu Dhabi World Market (“ADGM”)’s Monetary Companies Regulatory Authority (“FSRA“) as an Authorised Particular person to conduct the Regulated Actions of (a) Dealing in Investments as Principal (Matched), (b) Arranging Offers in Investments, (c) Offering Custody, (d) Arranging Custody and (e) Managing Property (below Monetary Companies Permission Quantity 220073) below the Monetary Companies and Market Laws 2015 (“FSMR”). Its registered workplace and its principal administrative center is at Workplace 207 and 208, fifteenth Flooring Flooring, Al Sarab Tower, ADGM Sq., Al Maryah Island, Abu Dhabi, United Arab Emirates (“UAE”).



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