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Amazon CEO: Sellers Will Pass On Tariff Costs to Shoppers | Entrepreneur

10 April 2025
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Amazon CEO Andy Jassy mentioned on Thursday that Amazon sellers would in all probability reply to President Donald Trump’s tariffs by elevating costs for customers.

“I feel they [sellers] will attempt to move the fee on,” Jassy advised CNBC in an interview.

Trump levied a ten% tariff on all buying and selling companions and an “a minimum of” 145% tariff on China earlier this week that might affect shopper costs. The tariff information has thrown Amazon sellers right into a panic as a result of nearly all of items on the platform, as much as 70% of merchandise per Wedbush Securities estimates, come from China.

Associated: Amazon CEO Andy Jassy Says There’s One Trait That Contributes ‘an Embarrassing Quantity’ to Being Profitable

Whereas sellers resolve whether or not to lift costs or take in tariff prices, some Amazon customers could possibly be responding to tariffs by stocking up earlier than any value hikes — although Jassy says the short-term nature of customer information makes it onerous to inform if it is a long-term development.

“Individuals haven’t stopped shopping for, and in sure classes, we do see individuals shopping for forward, but it surely’s onerous to know if it is simply an anomaly within the information as a result of it is just some days, or how lengthy it’ll final,” Jassy advised CNBC.

Amazon CEO Andy Jassy. Photographer: Michael Nagle/Bloomberg by way of Getty Photos

Amazon’s market consists of roughly 9.7 million sellers that contribute to 60% of gross sales on the platform. In accordance with Fox Enterprise, greater than half of the highest sellers on Amazon are based mostly in China.

Jassy advised CNBC that Amazon has made some “strategic” stock buys and is attempting to renegotiate phrases for some buy orders in response to tariffs. In accordance with Bloomberg, Amazon canceled orders for seaside chairs, scooters, air conditioners, and different merchandise from quite a few Amazon sellers in China final week after Trump introduced his tariff plan on April 2.

Amazon Is Nonetheless Spending on AI

Jassy additionally launched his annual shareholder letter on Thursday, outlining the the explanation why Amazon is about to spend $100 billion this 12 months on AI.

In accordance with the letter, Jassy mentioned that AI at the moment requires a “substantial capital funding,” however will at some point “not be as costly as it’s as we speak” as the price of AI chips goes down.

Associated: Amazon CEO Andy Jassy Says Incomes Workers’ Belief Takes Extra Than ‘Being Good’ — Here is How He Does It



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Tags: AmazonCEOCostsEntrepreneurPassSellersShoppersTariff
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