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Apollo’s Crypto Bet: Why Plume May Be the Crown Jewel

15 May 2025
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“Don’t go the place the trail could lead, go as a substitute the place there isn’t any path and depart a path.” — Ralph Waldo Emerson

Once you hear the identify Apollo World Administration, you most likely don’t consider blockchain, tokenization, or crypto in any respect. You consider non-public fairness offers, actual property, insurance coverage, credit score — the normal empire-building bricks of one of the vital formidable various asset managers on the planet. Marc Rowen, their CEO, is main the cost of TradFi and Web3.

Apollo has spent many years mastering the artwork of discovering worth the place others miss it. From distressed debt to leveraged buyouts, they’ve constructed a $600+ billion fortress by seizing on inefficiencies, unlocking hidden worth, and executing with ruthless precision.

And now, Apollo has quietly positioned just a few chips on the crypto desk.

However right here’s what issues for readers trying to personal the economic system and never simply take part in it: Apollo has solely gone huge on two crypto initiatives — and one among them stands out as the actual uneven guess.

Apollo didn’t get right here by chasing hype. Their roots return to the Nineties, scooping up distressed belongings from fallen giants like Govt Life. They turned recognized for squeezing returns out of…



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Tags: ApollosBetCrownCryptojewelPlume
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