Azuki Partners with Aniplex to Bring the Fate Series to Anime.com

Web3 anime-themed venture Azuki has partnered with Aniplex, a subsidiary of Sony Music Japan and a number one producer of anime content material.

This partnership goals to develop the attain of the favored Destiny franchise by Anime.com, beginning with limited-edition Destiny/unusual Pretend digital collectibles.

The primary launch, which is a sequence of 4 limited-edition digital sticker units, might be out there beginning November 23.

What’s Aniplex?

Aniplex, based in 1995, is an leisure firm that produces, licenses, and distributes anime, movies, video games, and merchandise. It’s best identified for its position in producing in style anime franchises equivalent to Demon Slayer, Sword Artwork On-line, and Fullmetal Alchemist.

One in every of its most enduring properties is the Destiny sequence, which started in 2004 as a visible novel and has expanded into a worldwide franchise with anime diversifications, video games, and movies.

The franchise has been commercially profitable, producing billions in income over the previous 20 years.

Why is that this collaboration vital?

Aniplex has historically centered on extra typical media and merchandise, while Azuki makes a speciality of blockchain-based digital belongings.

The collaboration supplies a check case for the way anime properties may use blockchain know-how to create new types of engagement. It’s also notable as a result of blockchain know-how has confronted resistance from some anime followers as a consequence of considerations about speculative practices.

The partnership will possible function an indicator of whether or not blockchain will be built-in into anime tradition in ways in which resonate with audiences.

What else can we anticipate from this partnership?

The primary initiative underneath the partnership would be the launch of Destiny/unusual Pretend digital sticker units, out there solely on Anime.com beginning November 23.

The discharge will coincide with a reside stream occasion on Anime.com, designed to supply updates and extra context concerning the collaboration.

No extra choices have been formally introduced, however the corporations have indicated that this partnership might develop to incorporate additional digital experiences and methods for followers to work together with the Destiny sequence.