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Canary CEO says firm’s unconventional altcoin ETFs are bet on emerging, overlooked tokens

27 March 2025
in Crypto Exchanges
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Canary Capital CEO Steven McClurg stated the agency’s current “out-of-the-box” crypto exchange-traded fund (ETF) filings are a calculated method to interact with property which have potential and unmet demand.

In a current interview with CryptoSlate, McClurg defined the rationale behind the corporate’s filings, starting from the primary Litecoin (LTC) ETF to the primary fund to offer publicity to a non-fungible token (NFT) assortment within the US.

He defined:

“When you’re a giant store like BlackRock, you possibly can afford to take possibilities. When you’re a smaller store like us, we don’t do something until we actually really feel like we will really get it carried out. […] We’re fairly conscientious about our money and time, and we need to be sure that every part we’re doing is one thing that’s viable.”

First Litecoin submitting

On Oct. 16, Canary Capital filed an S-1 type to checklist the primary spot Litecoin ETF, diverging from the development of filings for spot Solana (SOL) and XRP ETFs by different corporations on the time.

McClurg defined that the choice got here after Canary realized that former US Securities and Trade Fee (SEC) chairman Gary Gensler named Bitcoin (BTC), Ethereum (ETH), and Litecoin as non-securities.

He added:

“Because the SEC had beforehand authorized Bitcoin and Ethereum ETFs, and we noticed a few folks file for Solana, we determined to take a look at alternatives that we believed would doubtlessly get approval beneath the outdated administration. And we imagine that one [Litecoin] had superb odds.”

Moreover, McClurg stated the agency believed on the time that the LTC token distribution mannequin was unlikely to be categorised as a securities providing, strengthening the choice to file for an ETF.

Submitting for an outlier

On Nov. 12, lower than one month after submitting the primary Litecoin ETF and diverging from the development, Canary filed the primary spot Hedera (HBAR) ETF.

Analysts had been stunned by the choice since HBAR will not be a part of the 20 largest cryptocurrencies by market cap. Moreover, Hedera solely has $111 million in whole worth locked (TVL) on the community as of March 27, far decrease than main Layer-1 blockchains.

McClurg stated that Canary filed for the ETF as a result of it recognized HBAR as a sound token with demand that had not come beneath the radar of different ETF issuers. He added that the agency’s aim is to seek out such alternatives earlier than they grow to be trade tendencies. In his phrases:

“We need to discover the chance that exists one yr from now, two years from now, as a result of if we’re early to the punch, then we are going to get these flows when everyone else is scrambling to file.”

McClurg additionally stated that Canary believed that like LTC, HBAR’s distribution was unlikely to be categorised as a safety and the submitting would “do nicely” beneath the previous SEC regime.

The worth of HBAR spiked roughly 470% inside a month after the ETF submitting, leaping from $0.065 to $0.368 on Dec. 6, 2024, earlier than giving up a few of its positive aspects amid the current market downturn.

HBAR was buying and selling at $0.192 as of press time, up practically 200% since Canary’s submitting in November final yr.

Early bets on underrecognized infrastructures

One other of Canary’s strikes diverging from main tendencies was the submitting for a spot Axelar (AXL) ETF on March 5.

The submitting follows the same thesis of preemptive positioning and has additionally stunned the crypto market since AXL will not be amongst theough to be included within the prime 100  cryptocurrencies by market cap.

McClurg stated that  Axelar has obtained little mainstream consideration however it’s broadly built-in into developer environments and protocol infrastructure. 

He added:

“I used to be at ETHDenver, I used to be at a few different locations, and I began speaking to protocols. Each certainly one of them is working with Axelar behind the scenes. I do imply each single protocol I discuss to is working with Axelar in a roundabout way. And I assumed that was fairly fascinating, that’s fairly excessive reward.”

He contrasted Axelar’s behind-the-scenes interoperability performance with earlier high-visibility initiatives like Polkadot (DOT), noting that Axelar seems to be executing extra successfully in follow.

This forward-looking method extends to the agency’s views on the broader ETF panorama. Canary can be the primary issuer to file for a Sui ETF, the 18th-largest crypto by market cap and the Eighth-largest blockchain by whole worth locked in decentralized purposes.

McClurg criticized a typical reactive technique amongst ETF issuers, which tends to observe tendencies already underway. He stated that Canary’s mannequin as an alternative focuses on early identification of demand and the event of merchandise in anticipation of shifting investor focus.

Incorporating NFTs into ETF constructions

Canary additionally filed for an ETF tied to the Pudgy Penguins NFT assortment. Whereas McClurg declined to elaborate on that submitting, he supplied context across the firm’s pondering on NFT-based funding merchandise. 

He emphasised his background in mental property investing, starting from positive artwork to leisure rights, and the shift in regulatory stance that opened the door for tokenized digital collectibles.

Following public statements from SEC officers indicating that NFTs and memecoins are to not be categorised as securities, Canary noticed a viable path to introduce NFT-based ETFs. 

The agency selected Pudgy Penguins over different collections, akin to Bored Apes or CryptoPunks, because of its IP growth past digital possession, together with bodily merchandise and media content material.

McClurg confused that whereas he has by no means personally held NFTs, Pudgy Penguins’ construction made it a extra viable model from a liquidity and IP standpoint.

“[Pudgy Penguins have] carried out a greater job of growing their model and IP.”

He added that this growth into retail and animation helps the asset’s inclusion in a regulated funding automobile.”

Timeline for approval

Because the co-founder of asset supervisor Valkyrie, McClurg labored on the agency’s Bitcoin ETF, which was authorized later than anticipated. He stated the expertise has made him cautious in regards to the timeline for altcoin ETFs and he’s hesitant to make a agency prediction.

Nonetheless, McClurg stated he wouldn’t be stunned if as much as 4 single-token altcoin ETFs are authorized this yr contemplating the bettering regulatory panorama beneath the SEC’s new management.

He concluded:

“I believe a whole lot of them will most likely be authorized subsequent yr.”

Disclaimer: CryptoSlate has obtained a grant from the Polkadot Basis to provide content material in regards to the Polkadot ecosystem. Whereas the Basis helps our protection, we preserve full editorial independence and management over the content material we publish.

Talked about on this article

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Posted In: Bitcoin, Ethereum, Litecoin, Polkadot, Solana, Sui, XRP, BlackRock, US, Crypto, ETF, Featured, Interview, Tokens, TradFi



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Tags: AltcoinBetCanaryCEOEmergingETFsFirmsoverlookedtokensUnconventional
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