e.l.f. Cosmetics has develop into infamous for “firsts” within the magnificence business—and their premiere app for Apple Imaginative and prescient Professional, developed in partnership with Obsess, is not any exception. The model has at all times prioritized modern digital experiences and new know-how platforms, in an effort to meet their customers wherever they’re.
Enter: “your finest e.l.f.” for Apple Imaginative and prescient Professional—among the many first-ever magnificence purchasing apps for the spatial computing system.
“your finest e.l.f.” isn’t just about shopping for magnificence merchandise; it’s an immersive journey into self-expression and leisure. By way of partaking actions and 3D product visualizations, we’ve labored with e.l.f. to mix retail remedy with self-care to render a digital escape, which relaxes all of the senses.
Enriching Narratives via Atmosphere
Emotional, human connection performs an immense function in buyer decision-making—and that is more true than ever for magnificence customers in an more and more crowded market. Magnificence manufacturers, like e.l.f., want a method to distinguish themselves and hook up with a technology of customers who’re overwhelmed with alternative.
“your finest e.l.f.” brings the e.l.f. neighborhood collectively to bask in a deeper, extra significant relationship with the model via immersive storytelling, discovery-driven content material and branded video games.
The app invitations customers to embark on a journey of self-expression and leisure by exploring three distinct digital environments: Camo Cove, Large Temper and Halo Glow. Every surroundings represents an e.l.f. Assortment obtainable on the market throughout the app. The environments allow customers to visualise e.l.f. merchandise and content material at the next constancy and element than has ever been potential with different gadgets. All in-app merchandise and scenes have been modeled in 3D and rendered at a 4K show from every eye of the system.
A Life-Measurement Portal into the Model’s World
Past purchasing, the “your finest e.l.f.” visionOS app serves as a sanctuary for customers to interact in conscious actions. The app encourages a holistic strategy to magnificence, bookended by parts of well-being and creativity.
Inside the app, customers can interact in enjoyable actions akin to guided meditations, stretching workouts and an interactive Paint by Numbers sport. The Paint by Numbers sport leads to art work of animals, which then come to life all through the expertise. Every time that guests return to the expertise, a special animal seems—encouraging repeat visits after customers take a break for a second or for the day.
Designed for a New Period of Spatial Procuring
Leveraging the complete capabilities of Apple Imaginative and prescient Professional, the app introduces customers to a completely three-dimensional consumer interface navigable via intuitive hand and eye actions. The app seamlessly blends digital content material with a consumer’s bodily house. e.l.f.’s immersive expertise is enhanced by progressive immersion (the flexibility to show “up” or “down” the extent of immersion right into a digital surroundings), spatial audio and a checkout integration with Apple Pay.
The partnership between e.l.f. Cosmetics and Obsess in launching one of many first magnificence apps for Apple Imaginative and prescient Professional is greater than novel; it’s a step ahead for the wonder business, altogether.
As spatial computing comes into the mainstream dialogue, and associated apps develop into extra accessible over time; immersive experiences will shortly go from a nice-to-have for magnificence manufacturers, to a necessity in an effort to meet customers the place they’re. “your finest e.l.f. displays e.l.f.’s dedication to attach with their neighborhood on their prospects’ phrases.
“your finest e.l.f.” is out there to obtain without spending a dime from the App Retailer for Apple Imaginative and prescient Professional. Along with the visionOS app, e.l.f. has partnered with Obsess to create a model of the “your finest e.l.f.” expertise for all Safari browser customers, no matter their system—underlining the model’s dedication to accessibility and inclusivity.
Apple Imaginative and prescient Professional Design and Growth Companies from Obsess
Obsess is growing extremely visible, interactive and tailor-made purchasing experiences to assist manufacturers like e.l.f. Cosmetics revolutionize storytelling and interact customers digitally like by no means earlier than.
Manufacturers can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can embody digital shops, instruments to mix-and-match outfits, store with mates or gross sales associates from afar—and even deliver an outside house proper into an indoor dwelling. Apple Pay is out there to implement on all Apple Imaginative and prescient Professional apps, enabling a seamless checkout.
In case you are curious about creating an expertise for Apple Imaginative and prescient Professional on your model, e-book a demo or ship a message to contact@obsessvr.com right now.
