This week’s version of Finovate World options an in-depth interview with Nacho Díaz de Argandoña, Chief Product Officer with Spain-based fintech, GPTAdvisor.

Based in 2023 and headquartered in Madrid, GPTadvisor made its Finovate debut earlier this yr at FinovateEurope 2024 in London. GPTadvisor affords a Gen AI platform that’s particularly constructed to spice up the productiveness of economic advisors and wealth managers, in addition to improve shopper engagement.
This yr, GPTadvisor introduced that it has efficiently accomplished a capital enlargement spherical that featured help from two main Spanish enterprise capital companies, Kfund and JME Ventures. The corporate additionally introduced that has launched a model of its GPTadvisor answer within the GPT Retailer by OpenAI. This launch made GPTadvisor the primary portfolio administration app out there within the OpenAi retailer.
We caught up with Nacho to speak about present tendencies in wealth administration and what AI can carry to the business.
What drawback does GPTadvisor clear up and who does it clear up it for?
Nacho Díaz de Argandoña: GPTadvisor addresses a important problem within the wealth administration sector: the necessity for elevated effectivity and productiveness to stay aggressive in an more and more advanced monetary panorama. Monetary advisors usually face time-consuming, repetitive duties similar to funding analysis, portfolio administration, and compliance. These duties can detract from their prime goal, which is more and more more durable to perform: to nurture robust relationships with their purchasers and supply them with really customized and strategic recommendation.
GPTadvisor solves this context by offering superior AI-driven instruments that automate and streamline many of those processes, in a safe, non-public and managed surroundings. Our wealth administration platform makes use of the newest generative AI know-how to help monetary advisors in shortly discovering the fitting funding product, analyzing and evaluating portfolios, elaborating understandable narratives to excel in shopper engagements and, in the end, serving to their purchasers attain their monetary targets. By dramatically enhancing productiveness, GPTadvisor permits advisors to focus extra on shopper relationships and strategic decision-making.
The first beneficiaries of our options are wealth administration entities, together with monetary advisory companies and unbiased monetary advisors. We see this product as a really international proposition, the place advisors anyplace across the globe can actually begin partaking in a brand new approach of working.
How does GPTadvisor clear up this drawback higher than different firms or options?
Díaz de Argandoña: GPTadvisor emerged throughout the generative AI wave with a transparent goal: to use this groundbreaking know-how particularly to the wealth administration sector. This focus distinguishes us from many different tech firms that, whereas skilled generally AI, are actually struggling to adapt to the essentially completely different method required by generative AI. Our basis on this new paradigm permits us to harness its full potential in ways in which others discover difficult.
Having stated that, we take AI very cautiously. We acknowledge there’s lots of noise and over-reliance within the business the place we anticipate AI to unravel all our issues, and that’s not the case. We concentrate on the use circumstances that present the most important positive aspects in productiveness, however with out placing compliance in danger. That is why we proactively collaborate with regulators – FCA within the UK and CNMV in Spain – to discover the dangers this know-how includes and body the rules to comply with with a view to efficiently implement these capabilities.
Our core staff brings over 40 years of collective expertise within the wealth administration business. This deep experience has enabled us to develop an revolutionary product from the bottom up, in shut collaboration with key business companions. We work carefully with quite a few wealth administration entities worldwide to make sure that our options are aligned with business wants, making them each related and impactful.

Who’re GPTadvisor’s major clients. How do you attain them?
Díaz de Argandoña: GPTadvisor’s major clients vary from huge industrial banks, non-public banks, and wealth administration companies, to monetary advisory entities and unbiased monetary advisors. We work with entities which can be in search of revolutionary options to boost their productiveness, streamline their processes, and in the end present extra worth to their purchasers by leveraging the newest know-how out there.
Apparently, we’ve been receiving appreciable inbound curiosity from numerous business entities, pushed partly by the rising enthusiasm for generative AI. Because of this, we’re actively partaking these entities and incorporating them into our aggressive generative AI product roadmap. This roadmap is designed not solely to satisfy present market calls for, but additionally to anticipate and constantly carry the advantages of this know-how that’s transferring at unprecedented velocity.
We’ve additionally had the chance to pitch and current our work in quite a few business occasions, identical to what we did with you final February at FinovateEurope in London. These platforms permit us to show the distinctive capabilities of our options to a large viewers that has generated very attention-grabbing conversations for us.
By capitalizing on the present momentum round generative AI and sustaining a powerful and chilly concentrate on the wants of wealth administration professionals, I feel we’re efficiently positioning GPTadvisor because the go-to answer for entities trying to keep forward on this quickly evolving panorama.
Are you able to inform us a couple of favourite implementation or deployment of your know-how?
Díaz de Argandoña: One in every of our most fun latest implementations is our fast portfolio evaluation instrument. This revolutionary operate permits advisors to easily take an image of a shopper’s portfolio with their telephone and obtain an prompt, complete evaluation, completely defined. The evaluation consists of generated insights on efficiency, danger, charges, and even comparisons with mannequin portfolios. Multi function go. This function exemplifies the sort of intuitive, productivity-boosting instruments we intention to ship, making subtle portfolio evaluation so simple as taking a photograph.
One other function we’re notably happy with is our fund documentation auto-read function. This instrument goes to be a game-changer for GPTadvisor customers globally, as they’re now going to have the ability to immediately discover and chat about key information and knowledge within the documentation of 1000’s of funding funds. Whether or not they want particulars on fund efficiency, charges, or every other important data, this instrument streamlines the method, saving priceless time and enhancing decision-making capabilities.
These options are simply the tip of the iceberg. We’re seeing new productiveness capabilities like these come up on a weekly foundation, as our staff is ready to transfer in sync with the fast-paced developments in generative AI. Our potential to quickly carry ready-to-use options to the wealth administration area is likely one of the key strengths that units GPTadvisor aside. It’s extremely rewarding to see these improvements in motion, reworking how wealth managers spend their priceless time and offering them with the instruments they should keep aggressive.
What in your background gave you the boldness to deal with this problem?
Díaz de Argandoña: The boldness to deal with challenges at GPTadvisor stems from the in depth expertise and confirmed observe report of our CEO, Salvador Mas. Earlier than founding GPTadvisor, Salvador served because the Chief Digital Officer at Allfunds for 5 years, the place he performed a pivotal position within the firm’s digital transformation and its profitable public providing. Previous to his tenure at Allfunds, Salvador based a number of startups on the forefront of innovation in wealth administration. His most up-to-date enterprise, Finametrix, a portfolio administration platform, was ultimately acquired by Allfunds.
This entrepreneurial expertise, coupled along with his management in a world monetary powerhouse, has offered Salvador with deep insights into the challenges and alternatives inside wealth administration. It has additionally geared up him with the experience to leverage know-how in creating revolutionary options that tackle real-world issues within the sector.
Beneath Salvador’s management, we’ve got fostered a extremely proficient, agile, and centered staff at GPTadvisor, which has efficiently grown the product and its capabilities since its inception simply over a yr in the past.
With this robust basis, we’re assured that we’re well-positioned to cleared the path in bringing cutting-edge generative AI options to the business.
What’s the fintech ecosystem in Spain like? What’s the relationship between fintechs, banks, and conventional monetary providers firms within the nation?
Díaz de Argandoña: The connection between fintechs and conventional monetary providers firms in Spain is characterised by a mixture of competitors, collaboration, and co-opetition.
Within the particular case of wealthtech, conventional establishments have maintained their market share regardless of some success tales (such because the robo-advisor Indexa Capital and the neobank MyInvestor). Nevertheless, nearly all of advisory providers proceed to be offered by conventional establishments like Santander, BBVA, or CaixaBank, which have efficiently embraced digital transformation.
At GPTadvisor, we’re collaborating with each sorts of entities, introducing generative AI in each conventional and disruptive establishments.

You demoed at FinovateEurope earlier this yr. How was your expertise?
Díaz de Argandoña: FinovateEurope was a superb expertise for us. The occasion was professionally and thoughtfully organized, making us, as demo individuals, really feel like true protagonists. It offered a priceless platform to attach with a large vary of wealth administration professionals, buyers, and business stakeholders, which allowed us to check our proposition with actual prospects in London—one of many world’s premier fintech hubs.
As we put together to demo our answer once more, this time in New York, it seems like a pure subsequent step in our journey. Getting into the U.S. market is a key precedence for us, as we consider our answer can considerably improve the day-to-day operations of economic advisors throughout the nation.
We’ve been steadily rising our platform, including a bunch of recent options and enhancements, and we will’t wait to showcase these developments on stage. We’re assured that the New York demo can be one other nice expertise for us, serving to us to additional broaden our presence in a important market.
What are your targets for GPTadvisor? What can we anticipate to listen to from you within the months to come back?
Díaz de Argandoña: Over the previous yr, we’ve centered intensely on refining and validating our proposition out there. We’ve been constructing a next-generation AI-native platform from the bottom up, one which evolves in tandem with the speedy developments in AI know-how. Our method has concerned shut collaboration with main monetary entities worldwide, guaranteeing that we keep linked to the real-world challenges and alternatives that want fixing.
I consider we’re now at a tipping level the place the product is prepared for higher scale. GPTadvisor is now able to help 1000’s of economic advisors work extra productively and ship extra worth to their purchasers. Our plan is launching our SaaS mannequin at international scale by way of the second half of the yr to achieve extra purchasers and achieve extra management out there.
As we proceed to discover the total potential of generative AI and its functions inside our sector, I can’t think about a extra thrilling time to be concerned in shaping the longer term with GPTadvisor. We’re simply getting began, and there’s way more to come back.
We hope you loved our dialog with Nacho. In case you haven’t seen, we’re making an enormous deal out of wealthtech subsequent month at FinovateFall. Try our protection of keynote audio system and energy panelists specializing in high points in wealthtech and wealth administration, our preview of wealthtech-focused demoing firms, and extra!
Right here is our take a look at fintech headlines world wide.
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Center East and Northern Africa
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