Jan-Oliver Promote, the previous Managing Director of Coinbase, Germany, made the case for LUKSO, a layer 1 blockchain designed to revitalise the inventive financial system, in an interview on 15 Might 2025, “Centralised platforms are closed methods. They management who sees what, how creators earn, and what options are allowed,” he stated.
LUKSO, a decentralised platform, presents an alternative choice to creators relying on centralised platforms like Google, Meta, and Spotify that may change guidelines as they see match, impacting creator attain and earnings.
The corporate not too long ago appointed Promote as its new CEO and guarantees to shift the facility dynamic of the present centralised system by its LUKSO Requirements Proposals (LSP) good contract system that permits creators to be absolutely in command of their identification and content material.
The platform facilitates a common identification for creators and AI that’s censorship-proof, absolutely on-chain, and publicly accessible, enabling a creator’s content material to be accessible and interactable by everybody, together with apps and even protocols.
Massive strikes at LUKSO.⁰The former CEO of Coinbase Germany, @JanOSell, simply joined @Universal_Every as COO to assist deliver Web3 to the mainstream.With Common Profiles, creator-owned content material, and AI-powered identities—LUKSO isn’t simply one other blockchain.⁰It’s the inspiration for… pic.twitter.com/2l68ihvCZC
— ninjafromqueens.base.eth (@Ninjafromqueens) Might 15, 2025
Points similar to shadow banning a profile or content material, prevalent on centralised methods, don’t exist, all due to the platform’s LSP good contracts, as as soon as revealed, the content material is part of a shared permissionless house.
In consequence, creators can experiment with their content material with out fearing being deplatformed.
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LUKSO Common Profiles—Method Ahead for AI Transparency and Web3 Adoption
Whereas there are lots of benefits to Web3 platforms (transparency, possession, consumer company, and so forth.), to date, they’ve largely been unpopular within the creator neighborhood due to usability components similar to unfamiliar instruments, complicated interfaces, and safety issues.
Promote defined, “What holds web3 again will not be the instruments and dApps, however the foundations, the pure personal key account system, and the dearth of a correct standardised good contract-based account system.”
As per Promote, LUKSO’s common profiles deal with these issues by integrating good, recoverable, and user-friendly blockchain identities into the blockchain by its LSP good contracts.
Moreover, as AI continues to evolve, common profiles change into more and more very important. With rising issues round authorship, attribution, and accountability, AI brokers can set up a verifiable on-chain presence by LUKSO’s common profiles, guaranteeing transparency and belief.
Additionally, as a result of common profiles are modular and programmable, builders and creators can handle the AI’s profile by LUKSO’s LSP6 key supervisor customary, enabling a safe and collaborative governance of AI brokers.
Much like a human creator, due to its common profile, an AI agent can develop its personal fame, acquire a following, and evolve socially.
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Decentralized Techniques Can Match Centralized Comfort with Correct Requirements
“Decentralised methods usually face hurdles in scalability, velocity, and consumer expertise,” defined Promote, resulting in a reliance on centralised methods.
Nonetheless, with the correct requirements and by leveraging common profiles, Web3 can provide good, recoverable, and extensible accounts, in flip delivering a greater consumer expertise when in comparison with Web2.
A key benefit of Web3 is its composability. Not like the siloed method of the Net 2 platforms, LUKSO’s ecosystem permits customers to instantly embed protocols into their profiles.
A mini app can due to this fact serve a number of functions. For example, an artist’s profile can change into a ticket retailer, or a mission’s profile can change into its launchpad. The chances are countless since this stage of modularity doesn’t exist on Web2.
With correct requirements in place, decentralised Web3 platforms have the potential to surpass centralised comfort by higher flexibility, possession, and inventive potential.
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Key Takeaways
LUKSO permits customers to instantly embed protocols into their profiles
LUKSO’s LSP6 customary lets builders securely govern AI profiles collaboratively
LUKSO supplies a censorship-proof, on-chain common identification, guaranteeing creators’ content material is publicly accessible and interactive
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