The best edit in luxurious is now transporting customers to decadent procuring locations, like Capri and Paris, by way of its multi-sensory, extremely contextual visionOS app. Mytheresa has partnered with Obsess to launch Mytheresa: Immersive Luxurious App for Apple Imaginative and prescient Professional, in alignment with the discharge date of Apple’s latest spatial computing system. The model is among the many first luxurious style manufacturers to launch on Apple Imaginative and prescient Professional, and it’s utilizing the system as a brand new platform to launch unique capsule collections and curated edits.
Luxurious’s New Period
As one of many first luxurious platforms to embrace Apple’s new Imaginative and prescient Professional spatial computing system, Mytheresa is pioneering a brand new period in digital retail, providing prospects an unparalleled procuring expertise. The expertise merges the tactile great thing about luxurious items with the boundless potentialities of digital innovation.
Think about getting into the colourful streets of Capri or the romantic avenues of Paris, all from the consolation of your property. That is the promise of the Mytheresa app for Apple Imaginative and prescient Professional. By way of our collaboration with Mytheresa, we’ve created hyper-realistic environments that transport customers to luxurious locations across the globe. In every vacation spot, customers can discover unique collections and curated edits tailor-made to the locale, whether or not it’s stylish resort put on excellent for the seaside or dazzling get together apparel for a night within the metropolis.
Including Context to Content material
Our partnership with Mytheresa goes past simply visible aesthetics; it’s about crafting a sensory procuring journey that engages prospects in a profoundly emotional manner. The app introduces an immersive product carousel, permitting customers to expertise luxurious collections inside contextual environments.
The immersive carousel transforms the standard e-commerce grid right into a dynamic, participating expertise, highlighting our shared imaginative and prescient of mixing expertise with luxurious retail. Each interplay throughout the expertise is managed by way of intuitive hand and eye gestures—including to the app’s luxe, seamless interface. Likewise, the combination of Apple Pay ensures that purchases will not be solely safe however effortlessly handy.
Mytheresa’s iconic yellow packaging and a brand new unique sample, showcased within the app’s intro and outro scenes, add a contact of magnificence and exclusivity that rounds out the posh spatial procuring expertise.
Bespoke Experiences for High Prospects
The Mytheresa app isn’t a one-time marvel however a gateway to ongoing unique collections and capsule launches. It’s an invite to expertise luxurious in a context that celebrates the emotion and artistry behind each product.
For Mytheresa’s prime prospects, this may lengthen to customized styling classes, additional personalizing the posh procuring expertise.
Spatial Computing for Luxurious Manufacturers and Retailers
This collaboration between Mytheresa and Apple Imaginative and prescient Professional is greater than a step ahead in digital retail—it’s a leap into a brand new period of luxurious procuring. It’s an invite to expertise the world’s most coveted style in a manner that’s as immersive and interactive as exploring the locations they’re impressed by.Â
The Mytheresa: Immersive Luxurious App is on the market to obtain at no cost from the App Retailer for Apple Imaginative and prescient Professional.
Apple Imaginative and prescient Professional Design and Improvement Providers
Obsess is growing extremely visible, interactive and tailor-made procuring experiences to assist luxurious manufacturers and retailers, like Mytheresa, revolutionize storytelling and interact customers digitally like by no means earlier than.
Manufacturers can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can embrace digital shops, instruments to mix-and-match outfits, store with pals or gross sales associates from afar—and even convey an outside area proper into an indoor dwelling. Apple Pay is on the market to implement on all Apple Imaginative and prescient Professional apps, enabling a seamless checkout.
If you’re involved in creating an expertise for Apple Imaginative and prescient Professional to your model, guide a demo or ship a message to contact@obsessvr.com as we speak.
